Our Story
Named in Joy's Honor
A tribute to the New Zealand grandma whose love, wisdom, and treasured family formula lives on in every bottle of Joy's BS.
Joy — The Woman Behind the Formula
Her spirit lives on in every bottle of Joy's BS
Meet Joy
Joy was brave, spontaneous, and full of life. After hearing from a neighbor that Long Beach, California was one of the best places to go, Joy made the decision to leave New Zealand and start a new chapter as a single mom with her three children — two girls and one boy.
That courage, love, and family-first spirit still lives in every bottle of Joy's BS.
Long before organic bug spray was a product on any shelf, Joy was blending her own formula from essential oils and natural ingredients passed down through her family. She used it on her children, her grandchildren, and anyone who spent time outdoors with her family.
When Joy passed, her family made a promise: her formula would not be lost. It would be shared with the world — not as a product, but as a tribute. Every bottle of Joy's BS is named in her honor, carrying her love and her legacy forward.
"She didn't just protect us from bugs. She protected us with love. Every time we use her formula, we feel her with us."
Joy Being Joy
Joy was full of love, humor, strength, and a little sass. She was unforgettable in the best way — the heart of the family, the keeper of the tradition, and the spirit behind Joy's BS.
"A little sass. A lot of love."
She was one of a kind.
Joy didn't just walk into a room — she filled it. Her laugh was contagious, her hugs were fierce, and her opinions were never in short supply. She had a way of making everyone around her feel seen, loved, and a little bit better about the world.
She was the kind of woman who could be completely serious about her bug spray formula and completely hilarious about everything else. She took care of her family with total dedication — and she did it with joy, in every sense of the word.
This photo captures exactly who she was: present, alive, and completely herself. That spirit is what Joy's BS is built on — not just a formula, but a feeling.
"She made everything better just by being in it."
Joy's Family — The Tradition Continues
Generations of Love
Joy's family carries her formula and her spirit forward
Joy's family grew up knowing that the formula was special. It wasn't just bug spray — it was a ritual, a comfort, and a connection to their New Zealand roots.
Today, Joy's descendants carry that tradition forward. The same organic essential oils. The same family secret twist. The same care and intention that Joy poured into every batch she made.
Joy's BS is not a corporate product. It is a family heirloom — bottled, labeled, and shared with families who deserve the same protection and love that Joy gave to hers.
Read about the Family TraditionHonor Joy's Legacy — Try Her Family Formula
Every bottle of Joy's BS organic mosquito repellent carries her love, her wisdom, and her New Zealand family tradition.
Shop Joy's BS